PhD Candidate Releases Book on Developing Luxury Brands
Ph.D. candidate Diana Derval just released her new and eighth book "Designing Luxury Brands: The Science of Pleasing Customers' Senses" with Springer. The book uses “neurophysiological research and vivid case studies to explain why people love luxury and how to create, revamp, and develop luxury brands.” The book launch will be held May 17th at DS World Paris. You can learn more or purchase a copy of the book here.
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