Ph.D. candidate Diana Derval just released her new and eighth book "Designing Luxury Brands: The Science of Pleasing Customers' Senses" with Springer. The book uses “neurophysiological research and vivid case studies to explain why people love luxury and how to create, revamp, and develop luxury brands.” The book launch will be held May 17th at DS World Paris. You can learn more or purchase a copy of the book here.
More news from ISM
2017-2018 Teaching Excellence Award Winner Announced
Nov 08, 2019
in News from ISM
ISM is pleased to announce the winner of the Teaching Excellence Award for the 2017-2018 academic year: Professor Tobias de Coning.…
ISM Professor Authors Book on PLS-SEM
Nov 08, 2019
in News from ISM
ISM professor Ken Wong published a book earlier this year on Partial Least Squares Structural Equation Modeling (PLS-SEM). The book…
ISM PhD Candidate Guest Speaker at Wenzhou-Kean University
Nov 08, 2019
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On September 21 2019, ISM PhD candidate Guenther Klein delivered a guest presentation about trends in operations and supply chain…
Upcoming events and important dates
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Pitch in Paris 2019
The International School of Management (ISM) will be hosting its third annual business pitch competition, Pitch in Paris, on December 12, 2019. This competition will give aspiring entrepreneurs the...
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ISM Paris Networking Event | Nov 27, 2019 - 5:30-7:30 PM | Paris, France
Join us for our fall networking event at our Paris HQ on Nov 27, 2019! We invite our master's and doctoral students to come and mingle with alumni, faculty, and guests. Prospective students can...
