Ph.D. candidate Diana Derval just released her new and eighth book "Designing Luxury Brands: The Science of Pleasing Customers' Senses" with Springer. The book uses “neurophysiological research and vivid case studies to explain why people love luxury and how to create, revamp, and develop luxury brands.” The book launch will be held May 17th at DS World Paris. You can learn more or purchase a copy of the book here.
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ISM Professor and DBA Alumnus Co-Author Article in the Journal of Revenue and Pricing Management
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Professor Michael Neubert and DBA alumnus Yin Yu Lum Gousgounis co-authored an article in the December 2019 issue of the Journal of…
ISM Academic Director Attends ACBSP Region 8 Fall Conference in Prague
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ISM’s Director of Academic Affairs Matthew Andrews attended the ACBSP Region 8 Fall Conference held from November 14-17, 2019 in…
Call for Submissions: Perspectives Spring 2020 Edition
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ISM is working on the second edition of our DI-focused digital magazine, Perspectives. We are currently accepting articles related…
Upcoming events and important dates
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Pitch in Paris 2019
The International School of Management (ISM) will be hosting its third annual business pitch competition, Pitch in Paris, on December 12, 2019. This competition will give aspiring entrepreneurs the...
