Ph.D. candidate Diana Derval just released her new and eighth book "Designing Luxury Brands: The Science of Pleasing Customers' Senses" with Springer. The book uses “neurophysiological research and vivid case studies to explain why people love luxury and how to create, revamp, and develop luxury brands.” The book launch will be held May 17th at DS World Paris. You can learn more or purchase a copy of the book here.

More news from ISM

ISM Professor Publishes Article on AI and the Future of Marketing

Oct 09, 2024
in News from ISM

Dr. Ivo Pezzuto, professor of Global Economics at ISM, has published an article on AI and the future of marketing based on an…

Read More

ISM Professor to Speak at Quantum Effects Trade Fair in Stuttgart

Oct 03, 2024
in News from ISM

Professor Bernhard Koelmel, Chair of Strategic Technology and Innovation Management at ISM, will be a key speaker at the Quantum…

Read More

ISM Professor Publishes Paper on German Automotive Suppliers and Commoditization Risks in Commodities

Oct 03, 2024
in News from ISM

Professor Bernhard Koelmel has co-authored a paper titled "Are German Automotive Suppliers in the Commodity Trap? Risks and…

Read More

Our Accreditation

  • ATHEA Accreditation

Our Recognition

  • US State Authority to
    Confer Diplomas
  • Status with the French
    Ministry of Education
  • Établissement d'enseignement
    supérieur privé technique

Our Membership