Professor Eleonora Cattaneo

I normally spend about half my time on academic projects - teaching and research - and the other half consulting. I teach strategic and international marketing mainly at master’s and executive levels and am currently researching how companies can deliver excellence in digital marketing. My areas of expertise include strategic and international marketing as well as brand management and communications. I have global consulting experience in a variety of Fortune 500s: Fiat, CNH Industrial, Renault, and Nestlé among others. I have also acted as in-house advisor to CMOs providing insights as well as support in deployment of new market entry strategies, brand repositioning, and new product launches.

ISM student cohorts are among the most diverse I have ever taught in terms of both professional and geographic backgrounds which makes the learning experience hugely enriching and is a great source of interesting cases from all over the world. My advice is to encourage participants to share.

My top priority in teaching is to provide a supportive, active, and applied learning environment for my students. My approach is to first expose students to new and existing marketing concepts, then facilitate different ways of understanding the material, and, finally, introduce cases and personal consulting experiences to challenge existing thinking.

When I’m not working I love to ski and walk in the mountains. As I live in Switzerland, I’m spoiled for choice! I enjoy reading both fiction and non-fiction. I’m currently reading Prisoners of Geography by Tim Marshall, a great reflection on how geography has shaped the history of nations.

Interested in becoming part of ISM's faculty?Contact us here

More news from ISM

ISM DBA Candidate Presents Webinar on Psychological Contract Breach

Mar 02, 2019
in News from ISM

DBA candidate Darren Allen delivered a webinar on Psychological Contract Breach on behalf of The Royal Institution of Chartered…

Read More

ISM DBA Candidate Judging 2019 Global Petroleum Show (GPS) Awards

Mar 02, 2019
in News from ISM

DBA candidate Sochi Iwuoha will be a member of the judging panel for the 2019 Global Petroleum Show (GPS) Awards Gala happening as…

Read More

ISM Dean and Professor Co-author Article for London School of Economics Blog

Feb 12, 2019
in News from ISM

ISM’s Dean César Baena and Professor Michael Neubert co-wrote an article for the London School of Economics (LSE) European Politics…

Read More

Upcoming events and important dates

Our Accreditation

Our Recognition

  • US State Authority to
    Confer Diplomas
  • Recognition from the French
    Ministry of Education
  • Établissement d'enseignement
    supérieur privé technique

Our Membership

This website uses cookies to improve your experience. By continuing to browse this website, you accept our use of cookies. Learn more by reading our privacy policy