Dr. Ken K. Wong teaches Entrepreneurship and Innovation in the IMBA program at ISM. Wong is an Assistant Professor in Retail Management at Ryerson University, Canada. He is also a U21Global Marketing Professor and Subject Area Coordinator, training corporate executives and MBA students from over 70 countries.

In 2008-2011, he received the Faculty Excellence Award, and was honored in all three award categories, including Outstanding Professor, Most Innovative Professor and Excellence in Online Education. Dr. Wong's research interests include marketing for luxury brands, customer relationship management and online education.

Prior to entering the academic field, Wong was the Vice President of Marketing at TeraGo Networks (TSX: TGO) and had previously served as Director of eProduct Marketing at the e-commerce division of PSINet. He had also held progressive product marketing roles at Sprint Canada and TELUS Mobility.

Wong received a DBA from the University of Newcastle, Australia in 2006, an MBA from Nyenrode Business Universiteit in the Netherlands in 1998, and a BS in Human Biology from the University of Toronto, Toronto, Canada in 1997. Wong is also certified by the American Marketing Association as a Professional Certified Marketer.

Publications

Books

  • 2011 Wong, K. K. (2011)

    Putting a Stake in the Ground: Strategies for Getting Your First Marketing Journal Article Published Successfully. Bloomington, IN: iUniverse. (ISBN: 9781462000210)

  • 2011 Wong, K. K. (2011)

    More Bucks Annually: Insider's Guide to Getting Your MBA, DBA, and PhD Online. Bloomington, IN: iUniverse. (ISBN: 9781462000227)

  • 2011 Wong, K. K. (2011)

    CRM in Action: Maximizing Value Through Market Segmentation, Product Differentiation & Customer Retention. Bloomington, IN: iUniverse. (ISBN:9781450279888)

  • 2011 Wong, K. K. (2011)

    Avoiding Plagiarism: Write Better Papers in APA, Chicago, and Harvard Citation Styles. Bloomington, IN: iUniverse. (ISBN: 9781450276290)

  • 2010 Wong, K. K. (2010)

    Approved Marketing Plans for New Products and Services. Bloomington, IN: iUniverse. (ISBN: 9781450262484)

Articles

  • Wong, K. K. (2015)

    Pequignet: The Face of the Renaissance of French Haute Horlogerie (9B15A022). Ivey Cases. Ivey Publishing.

  • Wong, K. K. (2014)

    F.P. Journe: Continuing the Tradition of Haute Horology Excellence (9B14A073). Ivey Cases. Ivey Publishing.

  • Wong, K. K. (2013)

    Partial Least Squares
    Structural Equation Modeling (PLSSEM) Techniques Using SmartPLS. Marketing Bulletin, 24, Technical Note 1, 1- 32

  • 2012 Wong, K. K. (2012)

    Proud to Be Distinctively Different: Peter Bonac and His Mobiado Luxury Mobile Venture. International Journal of Case Studies in Management. 10 (3).

  • 2012 Wong, K. K. (2012)

    Financial implications of rate plan optimization in the post-paid mobile market. Telematics and Informatics. 29 (1), 82-89, doi: 10.1016/j.tele.2010.11.007

  • 2011 Wong, K. K. (2011)

    Vertu: Nokia's Luxury Mobile Phone for the Urban Rich (9B11A040). Ivey Case. Ivey Publishing. Available https://www.iveycases.com/ProductView.aspx?id=52373

  • 2011 Wong, K. K. (2011)

    Review of the book Handbook of Partial Least Squares: Concepts, Methods and Applications, by V. Esposito Vinzi, W.W. Chin, J. Henseler & H. Wang (Eds). International Journal of Business Science & Applied Management. 6 (2), 52-54.

  • 2011 Wong, K.K. (2011)

    Getting what you paid for: Fighting wireless customer churn with rate plan optimization. Journal of Database Marketing & Customer Strategy Management. 18 (2), 73-82, doi:10.1057/dbm.2011.8

  • 2011 Wong, K. K. (2011)

    Using Cox Regression to Model Customer Time to Churn in the Wireless Telecommunications Industry. Journal of Targeting, Measurement and Analysis for Marketing, 19 (1), 37-43. doi:10.1057/jt.2011.1

  • Dissertation

  • Proactive matching of customers to optimal rate plans: A strategy to maximize customer lifetime value in the Canadian wireless telecommunications industry.

Our Accreditation

Our Recognition

  • US State Authority to
    Confer Diplomas
  • Recognition from the French
    Ministry of Education
  • Établissement d'enseignement
    supérieur privé technique

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