Diana Derval, PhD, EMBA, is Chair and Research Director of DervalResearch, a Harvard Business Review contributor, and a jury member for CES Asia Innovation Awards. She holds a patent for the Hormonal Quotient® (HQ) nominated for the Edison Awards and the Derval Color Test® taken by 10 million+ people. She is also a member of the Society for Behavioral Neuroendocrinology. Diana turns neuroscientific breakthroughs into powerful business frameworks to identify, understand, and predict human traits, motivations, and behavior. She has accelerated the development of Fortune 500 firms including Sephora, Michelin, Sofitel, Ubisoft, Philips, and L'Oréal. She teaches Innovation, Luxury, Design Thinking, and Neurosciences at Sorbonne Business School, IFA, Fudan/MIT, and Donghua University. Over 25,000 professionals enjoyed her inspirational lectures, TEDx talks, and workshops from Paris to Shanghai.
- Derval, D. (2017). Designing luxury brands: The science of pleasing customers’ senses. Heidelberg, Germany: Springer.
- Derval, D. (2016). Luxury brand marketing 奢侈品品牌营销. Shanghai: Donghua University Publishing.
- Derval, D. (2016). Scent preferences and inhaler profiles. Insights #18. The Neuromarketing Science and Business Association.
- Derval, D. (2012, April). How to understand consumers at a physiological level in order to better target product development and insights. NMSBA Neuromarketing Theory & Practice, 1, 18-19.
- Derval, D., & Bremer, J. (2012). Hormones, talent, and career. Heidelberg, Germany: Springer.
- Wang, R., van Keeken, N. M., Siddiqui, S., Dijksman, L. M., Maudsley, S., Derval, D., van Dam, P. S., & Martin, B. (2012). Higher TNF-α, IGF-1 and leptin levels are found in tasters than non-tasters. Front. Endocrinol. doi: 10.3389/fendo.2014.00125
- Derval, D. (2011). Réussir son étude de marché en 5 jours. Eyrolles.
- Derval, D. (2011, December). Designing the right sensory mix: Global brand, local taste? The ISM Journal of International Business, 1(3).
- Derval, D. (2010). The right sensory mix: Targeting consumer product development scientifically. Heidelberg Germany: Springer.
- Derval, D. (2009). Wait marketing: Is it the right moment? Amsterdam: DervalResearch.
- Derval, D., & Menti, M. (2008, June). The virtual sofa: Wait marketing in Second Life. ESOMAR Innovate 2008.
- Derval, D. (2006). Wait marketing: Communiquer au bon moment, au bon endroit. Paris: Editions d'Organisation.
- “Opposite Needs,” TEDxESSEC, May 2019, Paris
- “Neurodiversity, Talent, and Career,” TEDxAUP, May 2019, Paris
- Innovation, Neurosciences, and R&D, IAE-Sorbonne, Paris
- Fashion and Innovation, Shanghai International College of Fashion and Innovation, Donghua University, Shanghai
- Innovation and Neurosciences, IESEG Business School, Paris
- Luxury Innovation and Customer Experience, INSEEC Business School, Paris
- Sensory Marketing and Anthropology, IFA Fashion and Design School, Paris
- Neurosciences, EBS Business School, Paris
- Marketing, HEC China, Executive Education and Corporate Training, Beijing
- Luxury Management, MIT/Fudan University, Shanghai
- Strategy and Innovation, JiaoTong University, Shanghai
- Marketing and Digital Marketing, Raffles Design Institute/Donghua University, Shanghai
- Market Research, Grenoble School of Management, Grenoble
- Neuromarketing, ESSEC Paris-Singapore Business School, Paris
- Marketing and International Business, Robert Kennedy College, Zurich
