Dr. Chris Jeffs teaches Design Thinking in the DBA and PhD programs at ISM. He has over two decades of international experience in the pharmaceutical, technological, and higher education sectors. He earned his doctorate in the field of knowledge transfer and innovation management.

As Director of FORM Strategies, he provides executive and business coaching specializing in leadership development and the co-creation of new business models using Design Thinking techniques. Chris sits on the Advisory and Decision Committee as a Sector Expert for the UAE Mohammed Bin Rashid Innovation Fund. He is a Senior Examiner for the Chartered Institute of Marketing, a Strategy Expert for IMD in Lausanne, and he holds the post of Affiliate Professor in Strategic and Innovation Management at Grenoble Ecole de Management.

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