Last name

Dr. Eliane Pires Bianchi

Dr. Eliane Pires Bianchi is a professor at HSM Educação. Her areas of expertise include strategic people management, culture, and organizational behavior. She holds a doctoral and a master’s degree in people management – business administration from FEA (Economy and Business Administration Campus in University of São Paulo).

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Her main focus of research is strategic people management particularly with respect to strategic alignment, and human resources practices. Prior to her academic career, for more than 15 years she worked as the Human Resources Director in Brazilian and international organizations. Furthermore, she has extensive experience as a consultant, having consulted for more than 30 companies.

Dr Reed Elliot Nelson

Dr Reed Elliot Nelsonis Professor Emeritus at Southern Illinois University Carbondale, and Professor of Organization Studies at the Graduate School of Management at Universidade Nove de Julho in São Paulo, Brazil.

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He holds a Ph.D. in organizational behavior from Cornell University and received two Fulbright Fellowships to Brazil. He has also taught executive MBA courses in Hong Kong, Singapore, and Taipei. His research interests include leadership, social networks in organizations, entrepreneurship, and organizational culture.

Dr. Fernando Serra

Dr. Fernando Serra is professor at HSM Educação, and a professor of strategic management at the Graduate School of Management at Universidade Nove de Julho in São Paulo, Brazil. He holds a doctoral degree in engineering from Rio de Janeiro Pontifical Catholic University.

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He is the author of 12 books about strategy and related topics; furthermore, he recently collaborated with Philip Kotler at the World Marketing Summit. Before his academic career he worked as an executive for industrial companies in and outside Brazil.

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