Ulrike Mayrhofer is Professor of Management Science at IAE Nice Graduate School of Management and Director of the GRM-lab (Groupe de Recherche en Management), Université Côte d’Azur. Her teaching and research interests concern international and multicultural management, corporate strategy and marketing. She has published numerous books, book chapters and articles in journals such as European Management Review, International Business Review, International Studies of Management and Organization, Journal of Business Research, Journal of International Marketing and Journal of Organizational Change Management. Ulrike Mayrhofer is Associate Editor of International Management and Senior Editor of European Journal of International Management. She serves as Board Member (French representative) and External Relations Officer of EIBA (European International Business Academy) and Honorary President of Atlas AFMI (Association Francophone de Management International).

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