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- About ISM
Redefining Executive Education
Professor Eleonora Cattaneo
I normally spend about half my time on academic projects - teaching and research - and the other half consulting. I teach strategic and international marketing mainly at master’s and executive levels and am currently researching how companies can deliver excellence in digital marketing. My areas of expertise include strategic and international marketing as well as brand management and communications. I have global consulting experience in a variety of Fortune 500s: Fiat, CNH Industrial, Renault, and Nestlé among others. I have also acted as in-house advisor to CMOs providing insights as well as support in deployment of new market entry strategies, brand repositioning, and new product launches.
ISM student cohorts are among the most diverse I have ever taught in terms of both professional and geographic backgrounds which makes the learning experience hugely enriching and is a great source of interesting cases from all over the world. My advice is to encourage participants to share.
In 2018, women in Kenya still have limited access to education, employment and land. Crucially, women are still generally underrepresented in decision-making positions. In 2017, women made up just 21% of the National Assembly and Senate, meaning Kenya is falling short of its own constitutional requirement of 33%.
The situation is, however, gradually improving. In 2010 a new progressive, rights-based constitution came into effect. These new rules provide the legal framework for the government to fulfil basic rights, and for marginalized and vulnerable groups to claim theirs. This new constitution marked a new beginning for gender equality in Kenya, and in the past eight years has attempted to transform the almost institutionalized exclusion of women, to promote their full involvement in all aspects of growth and development.
Alongside the constitutional progress, it’s the people of Kenya who are raising morale and helping to shape the attitude of women who feel discouraged by the challenging society they live in. One of these inspirational people is Patricia Murugami. Patricia describes herself as a ‘Leadership Influencer and Change Catalyst’, and she embodies this on a daily basis. Patricia uses her life experience, genuine passion for helping people and true motivation to better herself and the people around her to mentor and support women in Kenya.
From June 8 - 11 ISM's Director of Academic Affairs Matthew Andrews attended the Accreditation Council for Business Schools and Programs (ACBSP) annual conference in Kansas City, Missouri. The theme of the conference was "Transforming Student Success through Recruitment, Retention, and Re-entry". This year, the ACBSP also celebrated 30 years in global business accreditation.
Earlier this year, ISM earned reaffirmation of accreditation with the ACBSP. On June 10, Matthew Andrews officially accepted the school's reaffirmation certificate at a gala dinner for the annual conference.
ISM is a proud and active member of the ACBSP and will host the ACBSP Region 8 Conference in Paris, France this fall. Learn more here.